Setting the Visual Tone: A practice’s brand identity, epitomised by its logo, dictates its visual narrative. This narrative influences the colour scheme, typography, imagery, and overall aesthetic of the website. Establishing this identity beforehand ensures that the website resonates with the practice’s ethos, rather than appearing as an unconnected digital piece.‍

Connecting with your Target Audience: A thoughtfully crafted brand identity and logo are often designed with a specific audience in mind. This tailored approach aids in creating a website that appeals to the intended demographic, enhancing engagement with the practice.

Strategic Market Placement: The brand identity mirrors a practice’s values, mission, and unique offerings. By setting this in stone before initiating website design, practices can strategically position themselves in the market and articulate their message clearly through their website.....